We may collect personally-identifiable information and non-personally identifiable information when you use our Sites. “Personally-identifiable information” is information that can be used to identify you personally (either alone or in combination with other information), and “non-personally identifiable information” cannot be used to identify a specific individual. The personally-identifiable information we collect is typically used to facilitate the purchase and delivery of information, products or services to our customers and visitors. Specific personally-identifiable information collected may include, but is not limited to the following and may be subject to change:
- Reservations & Purchases. In the case of a reservation or other purchase which is completed on one of our Sites, an online credit card transaction is required in order to complete the purchase. During this process we may generate and collect certain personally-identifiable information, such as name, name of the credit card holder, credit card billing address, credit card number, credit card security code, credit card expiration date, customer’s shipping address, phone number, and email address. We typically use this information in order to complete your reservation and/or purchase that you make. We may retain information relating to the customer, e.g. name, email and address, however we do not retain credit card information beyond the duration of your stay with us. Information we retain may be used to provide our services, and also to provide marketing and promotional content that may interest you, including our email and print newsletters.
- Voluntary Health Information. For certain tours, activities, or other purposes, we may request health related information (such as medical conditions that may require the special attention of our employees during trips). You are not required to provide health information, but it may impact your ability to participate in a requested activity. You may also have the opportunity to provide dietary information or other preferences in connection with certain tours or activities, if you choose to do so. We use this information so that we can be aware of issues that may arise during your trip (e.g. health issues that may require special care,) offer you certain dietary items, or otherwise work to accommodate your needs.
- Print/Online Newsletters, Sweepstakes, and other Special Content. If you wish to receive any of our newsletters, view our webcasts or other interactive features, or participate in any of our contests, drawings, sweepstakes, or promotions, we may require you to complete an online form which will require the submission of certain personally-identifiable information, such as name, mailing address, phone number, email address, and potentially other information. We typically use this information in order to deliver your newsletters, enter you in the promotion, or otherwise provide you with the service you request. We may also use this information to send you marketing and promotional materials, and we may combine this information with other information we hold about you so that we can better tailor our services, marketing, and promotional activities to you.
- User Registration and Profile. We may also provide you with the option of creating your own personal profile, or a profile may automatically be created in our database if you provide certain information to us (including if you make a reservation or book a tour through Xanterra, whether through our Sites or otherwise). If a profile is created, we may combine information we receive from you or about you from various sources (including your bookings at our properties, your transactions on our various websites, or information you provide offline) in your profile. We may also use this information to send you marketing and other promotional materials.